In one of the biggest moments in Gaming history, EA Sports launched the new EAS FC game and brand identity. This seminal moment marked the end of the 30 years partnership with Fifa and hailed a new era in sports gaming.

Every sense was considered in this multi sensory experience that seamlessly blurred the lines between the physical and digital world.

In a warehouse in Amsterdam, INCA created an entire club house and pitch experience which engaged 500 VIP players, gamers and leading fans is a total, visceral immersion into the new games DNA and vision for the future.