ADIDAS
PULSE Z.N.E
AMBIKA P3, LONDON

INCA collaborated with Adidas to create an immersive global product launch for the Z.N.E. Pulse athletic wear line in London’s P3.

Over 250 international media and influencers witnessed 31 world-class athletes including Tori Bowie, Gabriel Jesus, Stuart Broad and Anthony Watson unveil the product.

Illuminated entrance tunnel with LED strips leading to bespoke framed display boxes for Adidas Z.N.E athletic wear.
espoke illuminated black and red display boxes showcasing Adidas Z.N.E jackets at the Ambika P3 launch event.
Guest filming the Adidas main stage and athlete lineup on a smartphone against a large red illuminated logo screen.
Custom Adidas locker room setup featuring red ambient lighting, wooden benches, and a floor logo projection.
Red ambient lighting in a custom Adidas branded locker room setup, and a tailor customising a white athletic jacket.
Event crowd interacting around sleek, neon-framed mannequin displays showcasing Adidas Z.N.E apparel.
Athlete presenting on stage in front of a dynamic LED screen featuring a red heartbeat graphic and Adidas logo.
Guest interacting with a custom heartbeat console next to illuminated athletic wear displays at the Adidas launch.
Sleek neon-framed display cube featuring mannequins in Adidas Z.N.E apparel under pink ambient event lighting.
Wide shot of immersive event production at Ambika P3 London, featuring overhead lighting, a packed crowd, and stage.
Lineup of world-class athletes on stage beneath red lighting and a large screen displaying #THEPULSEOF. The event was attended by over 250 international media and influencers, alongside 31 world-class athletes including Tori Bowie, Gabriel Jesus, Stuart Broad, and Anthony Watson.
Scattered polaroid portraits of athletes and guests with handwritten names from the Adidas Z.N.E launch event.
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