Club Noir by Meiomi reimagined Vail’s après-ski scene as an immersive, luxury brand experience. Across three days, VIPs, press, and consumers explored a richly designed alpine environment, from burgundy lounge spaces to a buzz-driving Ski Server stunt. A headline appearance by Gwyneth Paltrow elevated the moment, sparking strong social engagement and positioning Meiomi as the perfect post-ski indulgence.