HUBLOT
BASEMENT, MIAMI BEACH

INCA delivered creative and production for a marquee Hublot experience at Miami Art Basel, celebrating 20 years of the Big Bang. Hosted at Basement, The Miami Beach EDITION, the event welcomed VIPs, celebrities, and LVMH leaders. Gravity-defying product displays and a custom-built stage set the scene for a surprise 50 Cent performance, creating a standout cultural moment with strong press impact.

A surprise performance by 50 Cent that elevated the evening into a cultural moment and drove strong press visibility amid the packed Art Basel landscape.
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