INCA went transatlantic to deliver the launch of the Rolls-Royce Black Badge Ghost in Miami. With creative direction provided by polymath Gareth Pugh, the event was a playful juxtaposition between the lux and the raw, rewriting the narrative of the usual car launches.

This was just one of a number of activations INCA delivered for Rolls-Royce across Miami, including a Welcome Dinner, the Global Dealer Conference and Dynamic Drive Activation.