INCA collaborated with MullenLowe Salt to launch a new concept for Glenfiddich, celebrating Glenfiddich Grend Cru’s ‘Unsung Moments’.

Hosted by MC Josh Parkinson introducing cultural collaborators over evening, followed by the pinnacle moment of the Glenfiddich Grand Cru reveal. An immersive performance of unexpected curated moments including a live art installation by Clem Draws, spoken word performance by Caleb Femi and an inspiring acoustic performance by Laura Mvula.