As part of our long standing relationship with Apple, we were asked to support the Apple Music team with their partnership and collaboration with Palace Skate. 

The end goal was to create bespoke music content using spatial audio which would then be gifted with any Palace Skate clothing purchases.  The partnership provided Palace with exclusive content and Apple were able to align themselves with a new audience, driving awareness of Spatial Audio and content. 

The experience manifested itself in an almighty night of music hosted at The Selfridges Hotel.  A line up of Dj’s came together to perform on a platform that combined art, digital display and laser light shows, crafted and designed by INCA.