As part of the ‘Gorgeous’ advertising campaign, INCA helped Jaguar mark their presence in the fashion and style world.
Jaguar linked with high profile US designer, Zac Posen, who created limited-edition driving gloves. The gloves were made available to buy on the Jaguar website, and at major stores across the US.
In addition, Jaguar had VIP access to Zac Posen’s fashion show, held during New York Fashion Week, to entertain key customers, showroom dealers and international press. A Jaguar area was also constructed backstage.
A PR programme was implemented, which secured features in target style publications, highlighting the key messages of the ‘Gorgeous’ campaign.
Zac Posen became an ambassador perfectly embodying the Jaguar trademark of style, power, luxury and performance.