INCA developed, alongside Red consultancy, the perfect launch for Samsung’s new wireless 360 speakers at Victoria House.

The brief, to incorporate 360 degree sound in a series of original, bespoke experiences for press that had a cohesive narrative to them, meant we had the opportunity to introduce a flow of product experiences via listening rooms, a DJ performance with the visualisation of sounds through video light projection mapping and a mesmerising bespoke art installation named ‘the Willow’.

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