INCA collaborated with HMD Global for the launch of the highly anticipated Nokia 8 handset at the Tower Bridge. The London icon played host to 150 invited press from throughout Europe and Asia.

With only an hour to turn the event space around, INCA curated a stage and tri-screen presentation set for the press announcement, phone showcase zones / one-to-one time with press ambassadors, step and repeat wall, client branding, as well a dual sight glass oor experience for the handset hero “bothie” function.

As well as the global launch in Tower bridge, INCA also sourced and designed a press briefing location which included interviews from HMD President with various global news agencies, including the BBC.

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