INCA have worked with Natalia Vodianova, the Founder of the Naked Heart Foundation, on curating and developing an entirely new fundraising concept, 'The Fabulous Fund Fair’, which debuted in 2015.

Over 25 luxury brands who each have had a bespoke funfair stall manned by a high profile personality, have supported the initiative over the past three years. Stalls such as the Louis Vuitton Hook a Duck, The Givenchy Tattoo Parlour and The Dom Perignon Hoopla have created a visually and immersive original format which not only created fantastic content for social media channels globally, but have also raised over a million pounds and counting for this worthwhile cause.

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