INCA and IWC’s long term strategic partnership continued, with INCA’s creative and logistical expertise cited as key reasons for being selected to execute IWC’s 150th anniversary celebration at Salon International de la Haute Horlogerie (SIHH) in Geneva, the flagship event in the luxury watchmaking calendar.

From the outset, the event was designed with a strong focus on platforms for guests to create their own shareable social media content, centric to the nights fun, relaxed and engaging aesthetic.

As well as the 150th anniversary celebrations, CEO Christoph Grainger-Herr also introduced the new Jubilee Collection at a star-studded party and gala dinner, which guests including brand Ambassadors, Cate Blanchett, Adriana Lima, Dev Patel, Juan Mata and Bradley Cooper.

An immersive dance performance wowed the guests before Paloma Faith and Aloe Blacc took to the stage to play a set of their greatest hits.

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