INCA were engaged with Hope & Glory PR to create the world’s first “Gallery of Groups” for Facebook. The exhibition showcased just a few of the diverse and unique groups that have used Facebook to come together from all over the UK.
Six unique groups were showcased at the exhibition, which included “London Lowriders” a group for the capital’s Dachshunds, Very Old Skateboarders, a group that seeks to smash the stereotypes about skating, and the Quidditch UK group.
For each group, INCA created a bespoke and immersive set for guests to learn and interactive with. A preview evening and breakfast to invited press and Facebook employees was also hosted, with the breakfast including a key note speech and Q&A’s by Facebook Chief Product Office, Chris Cox.
The exhibition had over 2,000 visitors during it’s four day residency on London’s South Bank, and over 3.5 million views of the video content on the Timeout website.