INCA created an immersive journey for guests to discover the Carolina Herrera Good Girl fragrance for the UK press and influencer launch; with a guest appearance from Karlie Kloss in her role as Global Brand Ambassador.

On arrival, guests entered a dark room playing the brand campaign and showcasing the shoe bottle before moving up to the second floor to learn about the accords of the fragrance in a light room with a centerpiece detailing the ingredients so guest can personally smell and touch the ingredients.

Having discovered the fragrance, guests relaxed in a luxurious lounge environment where they could have digital GIFS taken in front of an exploding flower wall designed to reflect the brand campaign.
Karlie Kloss and Carolina Herrera de Baez joined guests to give an inspirational speech on the empowerment of women.

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