INCA worked closely with Anya Hindmarch to produce an immersive show that was designed for viewing on Instagram, so that each guest became a media channel, expanding the reach of the show to a wider audience.

It was the circle that provided the inspiration for her March Spring Summer 2017 collection – drawing from this we worked collaboratively to design a set, which became universally acknowledged as the most outstanding production and of course, collection of the season. It’s global reach included the front page of The Times, The Guardian, Huffington Post and voted #1 on the Impression and Wallpaper magazine.

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