INCA worked alongside H&K to provide a wow experience for 20 leading runner influencers in the city, and engage those attendees with Adidas as THE energy running brand.

The aim was to provide a premium and shareable event experience, one that inspired engaging content. A night time run was facilitated culminating in an UV obstacle course that we designed in an outdoor urban environment. Runners taking away from it a clear understanding of Adidas and its association with ‘energy running’.
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